Design • Social Series
Branding for Christie’s social media series columns. These were templatized in Figma for handoff to internal teams, with Brand Guidelines for usage.
Art Direction: Arsh Raziuddin
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Auction results updates
This series showcases notable sales from Christie’s auctions. The design spotlights the artwork, using background lines that work as graphic container as well as a subtle hint to artwork being hung.
I built Figma templates supporting various dimensions of artwork, from super tall Giacometti to super wide Franz Kline.
GOINGS ON
A series promoting events and exhibits in various locations.
To solve the issue of showing the same artwork repeatedly across multiple slides, I proposed extreme close-ups of the artwork for some drama and dynamism.
In case of permissions obstacles around cropping artwork, I made sure to offer an alt that used solid colors derived from the piece.
Collector’s Guide
A series spotlighting pieces for collectors, in dominant cream and secondary red colorways.
