Quinta do Vilar · Brand Identity
Brand identity for Quinta do Vilar, a winery and farm in the idyllic vineyard region of Douro, Portugal.
The objective of this project was to create a logo, and visual identity system primarily for social media.
We divided the posts into two main categories — one was promoting events on the property, and second was sharing aspects of life on the farm including wine production, farm animals, and daily ongoings.
A hand-lettered wordmark anchors the brand. We sought to embody the flow of the landscape, as well as seasons of growth and retreat definitive to life on the farm.
A set of branded backgrounds use abstract illustration and lettering as texture, for text-centric content promoting events on the farm.
I chose Vendetta as the primary typeface for its subtly angled edges reminiscent of a pen nib across a textured page. As an elegant serif with a rustic roughness, it matches the vineyard perfectly.
Mint Display, here used in all caps, is a rounded and wider sans serif. The width gives a whiff of playfulness to the otherwise pragmatic subtitles.
A rough-cut photo framing device spotlights photo posts in a way that feels organic and fitting to life on the farm.
