Art+Tech Summit • Branding

Branding for Christie’s Art+Tech Summit, encompassing various touch points across digital, print, motion, and swag.

Art Direction: Arsh Raziuddin
Illustrations: Ibrahim Rayintakath

Illustrations + Visual Language development

Building on an initial logo and a set of commissioned illustrations, I reconfigured the intricate illustrations to be functional within a brand system with many text-heavy applications. This involved simplifying the complex illustrations, as well as creating new elements that aligned with the existing language.

Ultimately, I developed a cohesive set of backdrops and original components that retained the essence of the illustrations, while greatly enhancing their functionality.

I used the lanyards as a testing ground to iterate on directions for the overall identity design:

promos for web and socials

Textiles and Patches

Along with Christie’s-branded patches, I designed patches reflecting the four thematic pillars of the event.

These color schemes were derived from the panel screens design and daily program video loops, creating thoughtful cohesion throughout the event at various touch points.

Program panel screens

The color schemes for the summit pillars begin with light and warm tones in the mornings, and transition to cool and dark in the second half of the day.