Citizen by CNN 2020 • Branding + Motion
Citizen is an annual conference featuring CNN correspondents and guests addressing current issues in the US.
Working from an existing visual identity, I refreshed the design to a dark color scheme, redesigned existing backdrops from “center aligned” to more abstracted and rhythmic, and updated the motion language with new alpha mattes that animated more organically.
Art Direction: Padriac Driscoll
Existing branding from 2018-2019
Citizen 2020 Brand Identity Update
BTS / Process
Since this conference adapted from in-person to virtual for lockdown in 2020, our deliverables list shifted to all digital.
I translated the updated visual identity across numerous panel screens which made up the studio environment and interview screen backgrounds.
